LUMBERTON, NJ / TORONTO, ON, November 2022 - BLANCO, the premium kitchen solutions brand backed by industry-leading German engineering, announces the promotion of Edyta Drutis to Vice President, Brand & Marketing for BLANCO North America.
In this role, Drutis will lead integrated marketing, branding and communications efforts for BLANCO North America across the U.S. and Canada. Her focus will be to increase consumer awareness and to drive ongoing promotion of the BLANCO UNIT, the seamless water place system for residential kitchens.
“Edyta is an integral member of the BLANCO leadership team, and she has been instrumental in establishing the BLANCO brand in North America,” stated Garth Wallin, President and CEO of BLANCO North America. “Having served as Director, Brand & Communicationsfor BLANCO in her most recent position, she has demonstrated marketing savvy and a strategic, well-honed approach to building the brand. I am confident her leadership will continue to expand our presence regionally.”
“I am honoured yet humbled to continue my career with BLANCO North America in this new role,” noted Drutis. “As a longtime employee, I’m proud of the company’s regional growth over the last eight years, and I look forward to driving continued awareness of BLANCO and the BLANCO UNIT in the years to come."
Drutis has more than 20 years of marketing and communications experience, with 14 years in the plumbing industry. She started her journey with BLANCO in 2014 as the Marketing Manager for BLANCO Canada. Most recently, she served as the Director of Brand & Communications for BLANCO North America.