TORONTO, ON, March 2022 — In order to provide rapid aid to those impacted by the critical situation in Ukraine, BLANCO donates €50,000 to arche noVa – Initiative for People in Need. The company is committed to this long-established initiative, which has had a presence in eastern Ukraine since 2016 through aid projects run by a local partner organization. “This means we don't need to get aid workers to the border first, but can do our work in the oblasts of Donetsk and Luhansk without delay,” explains Katja Laudemann, Head of International Programmes at arche noVa.
Frank Gfrörer, CEO of the BLANCO Group, was keen to respond promptly to the precarious situation in Ukraine: “BLANCO is donating €50,000 to support immediate aid efforts. We're glad that our sizeable donation can get to where it is most urgently needed, without hold-ups or red tape.”
The demand is vast and immediate. Aid workers are currently concerned about those who are elderly or sick. “Not everyone wants to or is able to flee Ukraine,” explains Mathias Anderson, Managing Director of arche noVa. “The people who stay put in war and crisis situations tend to be those that are particularly vulnerable. They need help and protection.” Plans also include the distribution of essential relief supplies, and supporting water supply and sanitation initiatives. At the same time, arche noVa is also involved in other emergency aid activities for people who have had to flee Ukraine. The organization is in close contact with aid network partners from Germany and beyond, including the Aktion Deutschland Hilft alliance.
More information about arche noVa: https://arche-nova.org/en/news/arche-nova-calls-donations-ukraine
BLANCO Donates €50,000 to Support Emergency Aid to Ukraine
The Kitchen Solutions Brand Contributed to Humanitarian Organization, arche noVa
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